1. Introduction

Welcome to paternitytest.store (“we”, “us”, “our”). Your privacy is very important to us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website [https://paternitytest.store], use our services, or interact with us in any way. By using our site, you agree to the collection and use of information in accordance with this policy.

2. Definitions

• Personal Data: Any information relating to an identified or identifiable natural person.

• Sensitive Personal Data: Special categories of personal data (e.g. health information, genetic data, etc.)

• Processing: Any operation or set of operations performed on personal data (collection, recording, storage, use, disclosure, deletion, etc.).

• Controller: The entity that determines the purposes and means of processing personal data (i.e., us).

• Processor: Any entity which processes data on our behalf.

3. Information We Collect

3.1 Personal Information You Provide
We may collect and process the following types of personal information:

• Name

• Email address

• Mailing address

• Phone number

• Payment information (if applicable)

• Date of birth

• Any other information you voluntarily provide (for example via forms, surveys, support requests, etc.)

Depending on your inputs, some information may be “sensitive,” especially for genetic/paternity testing contexts.

3.2 Information Collected Automatically
When you visit our website, we may automatically collect:

• IP address

• Browser type and version

• Operating system

• Pages you view, links you click, how long you spend on pages

• Referrer URL

• Device information (type, model)

• Interaction data (scroll, clicks)

• Cookies, web beacons, tracking pixels

4. How We Use Your Information

We use personal information for purposes including:

• Providing, maintaining, and improving our services

• Fulfilling orders, processing payments, managing accounts

• Verifying identity, for security and fraud prevention

• Customer support and responding to your inquiries

• Sending updates, newsletters, promotional materials (if consented)

• Analytics and research to understand usage patterns

• Legal compliance, enforcing our policies

5. Legal Bases for Processing (if GDPR applies)

If you are in the European Economic Area (or under laws requiring similar legal bases), we rely on:

• Consent (where you have given clear permission)

• Performance of a contract (e.g., to deliver services/products you ordered)

• Our legal obligations

• Our legitimate interests (for example, improving our service, preventing fraud), provided your rights are not overridden

6. Cookies and Tracking Technologies

• We use cookies, web beacons, and similar technologies to collect usage information and help us improve the website.

• Types of cookies:

  • Essential / strictly necessary

  • Performance / analytics

  • Functionality

  • Advertising / targeting

• You can manage or disable cookies via your browser settings. We may provide a cookie consent banner allowing you to accept or reject non-essential cookies.

7. Disclosure of Your Information

We may share your personal data with:

• Service providers who perform services on our behalf (e.g., payment processors, email service, IT & hosting)

• Business partners or affiliates (if needed for the service)

• Legal authorities or third parties when required by law or to protect rights, safety, property

• Potential acquirers or successor entities (in case of merger, sale, other business changes)

8. International Data Transfers

• If we transfer your personal data outside your country or the European Economic Area, we will ensure appropriate safeguards are in place (e.g., standard contractual clauses, adequacy decisions).

• Data may be stored and processed in countries with different data protection laws; in such cases, we implement security measures to protect your information.

9. Data Retention

• We retain personal data only as long as necessary for the purposes for which it was collected, including satisfying any legal, accounting, or reporting requirements.

• After that, we securely delete or anonymize your data.

• For example: we may keep order and transaction records for [X] years to comply with tax or financial regulations.

10. Security

• We implement appropriate technical and organizational measures to protect your personal data (e.g., encryption, secure servers, access control).

• Although we strive to protect your data, no method is entirely secure; hence we cannot guarantee absolute security.

11. Children’s Privacy

• Our services are not intended for individuals under [age, e.g. 16 / 18] without parental or guardian consent.

• We do not knowingly collect Personal Data from minors. If we discover that we have inadvertently collected data from a minor, we will take steps to delete it as soon as possible.

12. Your Rights

Depending on where you are located, you may have rights such as:

• Access: to request a copy of your personal data

• Rectification: to correct inaccurate or incomplete data

• Deletion: to erase your data (“right to be forgotten”)

• Restriction of processing

• Data portability: receive your data in a structured, commonly used format

• Withdraw consent: if processing is based on consent, you can withdraw it at any time

• Object: to certain processing, including for direct marketing

If you wish to exercise any of these rights, contact us at the contact details below.

13. Third-Party Services

• We may use third-party services (e.g., analytics, advertising, payment gateways) that collect, store, or process data about you.

• Examples: Google Analytics, payment processors, advertising networks, etc.

• Their use of your data is governed by their own privacy policies.

14. Links to Other Websites

• Our website may contain links to other websites not operated by us.

• If you click on a third-party link, you will be directed to that third party’s site; we have no control over and assume no responsibility for the content, privacy policies, or practices of those third parties.

15. Changes to This Privacy Policy

• We may update this Privacy Policy from time to time.

• We will notify you of any changes by posting the new policy on this page and updating the Effective Date.

• If changes are material, we may provide additional notice (e.g., via email).

16. Contact Us

If you have any questions about this Privacy Policy or want to exercise your rights, please contact us at:

• Email: [prenatal@paternitytest.store]

• Phone: [1-866-522-1142]